Jeremiah asked his team to determine what communications tasks needed to be done and what communications functions should be used, and to what extent. He was asking his team to use a(n) ___________________________ approach to IMC.
A)zero-based communications planning
B)outside-in planning
C)inside-out planning
D)spiral planning
E)social consumer planning

Question

Quizplus · Accepted Answer

Zero-based communications planning involves starting from scratch to determine what tasks need to be accomplished and what communications functions should be used, rather than relying on past plans or budgets.

Jeremiah Asked His Team to Determine What Communications Tasks Needed