Which of the following is true of the concept of the unique selling proposition (USP)?
A)USP usually mirrors the concept of bait-and-switch advertising.
B)The concept states that a product's attribute claim must be excluded from advertising.
C)The concept of USP is applicable only for B2B advertising.
D)USP must be emphasized through repetitive advertising.
E)The concept of USP must be used only for C2C advertising.

Question

Quizplus · Accepted Answer

The concept of USP emphasizes the unique attribute or benefit of a product that sets it apart from competitors. It is important to emphasize this unique selling proposition through repetitive advertising to establish it in the minds of consumers. A is incorrect as USP is not meant to deceive consumers with false claims. B is incorrect as the attribute claim is the very essence of the USP. C is incorrect as the concept of USP is applicable to all types of advertising, including B2C advertising. E is incorrect as the concept of USP is not limited to any specific type of advertising.

Which of the Following Is True of the Concept of the Unique