Which of the following stages of the creative process includes a highly formal and extensive pretesting of the ad before a final decision on the ad is made?
A)incubation
B)illumination
C)preparation
D)verification
E)Digestion

Question

Quizplus · Accepted Answer

The verification stage of the creative process involves a highly formal and extensive pretesting of the ad before a final decision on the ad is made. This stage helps to ensure that the ad effectively communicates the intended message and is well-received by the target audience.

Which of the Following Stages of the Creative Process Includes