Which of the following statements about focus groups is true?
A)Focus groups are a qualitative research technique.
B)Focus groups avoid discussions on types of ad appeals to be used.
C)Focus groups involve observing consumers in their natural environment.
D)Focus groups are ineffective in evaluating the viability of different creative approaches.
E)Focus groups involve observing the natural habits of a particular group of consumers without their knowledge.

Question

Quizplus · Accepted Answer

Focus groups are indeed a qualitative research technique, which involves gathering a small group of participants to have a guided discussion on a particular topic or product. The purpose of these focus groups is to gain a deeper understanding of consumers' attitudes, perceptions, and opinions about a product, service, or idea.

Which of the Following Statements About Focus Groups Is True