According to Robert Smith, the two ways in which relevance can be achieved are
A)ad-to-brand relevance and brand-to-ad relevance.
B)ad-to-producer relevance and brand-to producer relevance.
C)ad-to-producer relevance and brand-to-consumer relevance.
D)ad-to-consumer relevance and brand-to-producer relevance.
E)ad-to-consumer relevance and brand-to-consumer relevance.

Question

Quizplus · Accepted Answer

Ad-to-consumer relevance refers to the relevance of the ad to the consumer's needs and interests, while brand-to-consumer relevance refers to the relevance of the brand to the consumer's lifestyle and values.

According to Robert Smith, the Two Ways in Which Relevance