Which of the following media scheduling strategies would most likely be used by a marketer of dishwashing detergent?
A)ratings
B)share
C)flighting
D)pulsing
E)continuity

Question

Quizplus · Accepted Answer

The continuity scheduling strategy would most likely be used by a marketer of dishwashing detergent as it involves scheduling ads continuously throughout the year at a steady rate. This is because dishwashing detergent is a product that is used regularly and consistently throughout the year, so a continuous presence in the media would be most effective in reaching consumers at the right time. The other options, such as flighting and pulsing, involve scheduling ads in bursts or short periods of time which may not be as effective for a product like dishwashing detergent. Ratings and share are measures of audience size and do not describe a specific scheduling strategy.

Which of the Following Media Scheduling Strategies Would Most Likely