One of the reasons for not engaging in measuring effectiveness of promotional programs is a lack of time; however, this can be overcome
A)by identifying source factors.
B)with the help of Q scores.
C)by creating familiarity sheets.
D)by eliminating market segmentation elements.
E)by determining the source of the problem.

Question

Quizplus · Accepted Answer

Determining the source of the problem can help overcome the lack of time for measuring the effectiveness of promotional programs by identifying specific issues that need addressing, thereby streamlining the evaluation process.

One of the Reasons for Not Engaging in Measuring Effectiveness