Marketing Study Set 3
Quiz 4: Consumer Behaviour
Mario is launching a new washing machine detergent in the market that promises the best possible results.Explain the steps that Mario can take to ensure postpurchase satisfaction.
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Explain three examples of decision heuristics.
Tracie buys only certain brands and shops only at certain stores, and does not consider any other brands or firms in her decision.What is Tracie displaying here? Explain.
Explain Maslow's hierarchy of needs.
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