Purchasing a national brand, even if it is more expensive, gives many consumers the sense that they are buying a higher quality item.

Question

Quizplus · Accepted Answer

This is a common perception among consumers, as national brands often have a reputation for quality and consistency in their products. However, this may not always be the case and some store brands or generic brands may also provide high quality items at a lower cost.

Purchasing a National Brand, Even If It Is More Expensive