Which of the following statements holds true about the cognitive component of attitude?
A)It refers to the part of attitude that reflects what a person feels about the issue at hand-his or her like or dislike of something.
B)It refers to one or more persons an individual uses as a basis for comparison regarding beliefs, feelings, and behaviours.
C)It refers to the part of attitude that reflects what a person believes to be true.
D)It refers to consumers spreading negative information about a product or a service.
E)It refers to the part of attitude that comprises the actions a person takes with regard to the issue at hand.

Question

Quizplus · Accepted Answer

The cognitive component of attitude refers to the beliefs a person has about a particular issue or object. It does not involve emotions or actions, which are associated with the affective and behavioral components of attitude, respectively. Option A refers to the affective component, option B describes social comparison, option D refers to negative word-of-mouth, and option E describes the behavioral component.

Which of the Following Statements Holds True About the Cognitive