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A Hockey Equipment Manufacturing Company Is Endorsed by Nhl Superstars.therefore

Question 60
Multiple Choice

A hockey equipment manufacturing company is endorsed by NHL superstars.Therefore, ice hockey fans tend to buy hockey equipment from this company.Which of the following social factors is affecting the decision-making process of the hockey fans? A)The affective component of their attitude B)Their culture C)The behavioural component of their attitude D)The reference group E)The purchase situation

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Q 61
Which of the following refers to the process by which people select, organize, and interpret information to form a meaningful picture of the world? A)Perception B)Involvement C)Learning D)Motive E)Attitude
Q 62
Sam wants to play football.He consults coaches regarding his chances to play at the national level.He also consults players who are currently playing football at school and the university level.He reads articles about football.He acquires more knowledge from each new piece of information.With all the additional knowledge, his thoughts about the game are different from what he had gathered from reading.Sam is engaging in: A)postpurchase dissonance. B)ritual consumption. C)learning. D)crowdsourcing. E)extrapolation.
Q 63
A change in a person's thought process or behaviour that arises from experience and takes place throughout the consumer decision process is called: A)perception. B)involvement. C)learning. D)motive. E)attitude.
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