The first tagline hinted at the product attribute of luxury and comfort while travelling."Suite on Wheels" is an example of a:
A)perceptual map.
B)brand extension.
C)positioning statement.
D)line extension.
E)trademark statement.

Question

Quizplus · Accepted Answer

"Suite on Wheels" is a clear and concise statement that positions the product as a luxurious and comfortable option for traveling. This is an example of a positioning statement, which communicates the unique value proposition of the product to the target audience. Perceptual maps are visual representations of how different brands or products are perceived in the minds of consumers, while brand extensions and line extensions refer to the expansion of a brand or product line into new categories or variations. Trademark statements refer to legal protections for brand names or logos.

The First Tagline Hinted at the Product Attribute of Luxury