A graph shows consumer perceptions of various automobiles on the two dimensions of sportiness/conservative and classy/affordable.The graph would be called a:
A)brand map.
B)positioning map.
C)perceptual map.
D)marketing map.
E)conceptual map.

Question

Quizplus · Accepted Answer

A perceptual map is a visual representation of consumers' perceptions and preferences for different brands or products based on two or more dimensions. In this case, the graph is showing consumer perceptions of automobiles based on the dimensions of sportiness/conservative and classy/affordable. Therefore, the correct choice is (C) perceptual map.

A Graph Shows Consumer Perceptions of Various Automobiles on the Two