A table listing the descriptions of VALS™ categories

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-Cecilia grew up in a poor neighbourhood, so her main concerns are security and safety.She believes in conserving every penny and diligently collects coupons and discount vouchers.She does not indulge in luxuries and is a cautious consumer.Cecilia is uncomfortable with new technologies and is loyal to her favourite brands.Under the VALS™ classification, Cecilia would be a(n):
A)survivor.
B)believer.
C)thinker.
D)striver.
E)experiencer.

Question

A table listing the descriptions of VALS™ categories

[Create HTML Table]

-Cecilia grew up in a poor neighbourhood, so her main concerns are security and safety.She believes in conserving every penny and diligently collects coupons and discount vouchers.She does not indulge in luxuries and is a cautious consumer.Cecilia is uncomfortable with new technologies and is loyal to her favourite brands.Under the VALS™ classification, Cecilia would be a(n):
A)survivor. 
B)believer. 
C)thinker. 
D)striver. 
E)experiencer.

Quizplus · Accepted Answer

Cecilia's concerns about security and safety, her conservation of every penny, and her discomfort with new technologies align with the Survivor category in VALS™. Survivors have low resources and are focused on meeting their basic needs and finding stability in their lives. They are cautious consumers and loyal to their favorite brands.

A Table Listing the Descriptions of VALS™ Categories