A company marketing cartoon strips primarily to children switched focus to adults by creating a feeling of nostalgia to appeal to them.This is an example of:
A)brand repositioning.
B)undifferentiated positioning.
C)perceptual mapping.
D)mass marketing.
E)micro customization.

Question

Quizplus · Accepted Answer

The company in the scenario underwent brand repositioning as it shifted its focus from children to adults, which involved changing its target audience and marketing approach.

A Company Marketing Cartoon Strips Primarily to Children Switched Focus