What are customers'' expectation based on?
A)Perception and experiences
B)Knowledge and perception
C)Experiences and knowledge
D)Attitude and perception
E)Knowledge and attitude

Question

Quizplus · Accepted Answer

Customers' expectations are based on their experiences with similar products/services in the past and their knowledge about the industry. For example, a customer who frequently dines at upscale restaurants would have higher expectations when it comes to the quality of food and service compared to a customer who usually eats at fast-food chains. Knowledge about pricing, features, and benefits also plays a significant role in shaping customers' expectations.

What Are Customers'' Expectation Based On