Which of the following is true of services offered by business organizations?
A)The tangibility of services can be reduced through training and standardization.
B)Marketing of services is less challenging compared to marketing of products.
C)The inconsistent nature of services does not provide an opportunity for marketers to use it to their advantage.
D)The perishability of services is a challenge for marketers as they have to match the demand and supply.
E)Services cannot be produced and consumed at the same time.

Question

Quizplus · Accepted Answer

The perishability of services is a challenge for marketers as they have to match the demand and supply. Unlike products, services cannot be stored for future use and need to be consumed at the time they are offered. This requires businesses to manage their resources effectively and match their supply with the demand to avoid overbooking or underutilization of resources. The other options are not true of services offered by business organizations.

Which of the Following Is True of Services Offered by Business