A high-end restaurant tries to create a niche for itself in the urban market by providing its customers exotic food, themed interiors, and a cozy atmosphere.Which of the following characteristics has been emphasized by the high-end restaurant?
A)Separability
B)Consistency
C)Durability
D)Tangibility
E)Perishability

Question

Quizplus · Accepted Answer

The characteristic emphasized by the high-end restaurant is tangibility, as it focuses on creating a physical and sensory experience for its customers, through the exotic food and themed interiors.

A High-End Restaurant Tries to Create a Niche for Itself