The pricing orientation that explicitly invokes the concept of value for the users of the product and in which prices are set to match the users' expectations is called:
A)sales orientation.
B)customer orientation.
C)profit orientation.
D)market share orientation.
E)competitor orientation.

Question

Quizplus · Accepted Answer

This describes a customer orientation, where the focus is on providing value to customers and setting prices accordingly to meet their expectations. Sales orientation prioritizes maximizing sales revenue, profit orientation focuses on maximizing profits, market share orientation focuses on gaining a larger market share, and competitor orientation focuses on outperforming competitors.

The Pricing Orientation That Explicitly Invokes the Concept of Value