When determining its pricing strategy, if a firm is willing to let profits suffer in order to increase its customer base, the company objective is most likely to be:
A)sales oriented.
B)customer oriented.
C)profit oriented.
D)cost oriented.
E)quality oriented.

Question

Quizplus · Accepted Answer

A sales-oriented pricing strategy focuses on increasing sales volume rather than maximizing profit in the short term, often by setting lower prices to attract more customers. This approach can lead to sacrificing immediate profits for the sake of expanding the customer base.

When Determining Its Pricing Strategy, If a Firm Is Willing