The number of channel members to use at each level of the supply chain is called:
A)procurement intensity.
B)channel structure.
C)distribution intensity.
D)distribution frequency.
E)procurement frequency.

Question

Quizplus · Accepted Answer

Distribution intensity refers to the number of intermediaries or channel members a manufacturer or producer decides to use to distribute its products at each level of the supply chain. It can range from intensive, selective, to exclusive distribution.

The Number of Channel Members to Use at Each Level