Which of the following is an example of using a pull strategy?
A)A company increases the number of intermediaries to sell its products.
B)A retail shop announces a stock clearance sale.
C)An insurer hires more agents to sell more.
D)A firm appoints more salespeople to increase sales.
E)A company uses mass media advertisements for its products.

Question

Quizplus · Accepted Answer

Using mass media advertisements is an example of a pull strategy. This is because the company is creating demand for its products through advertising, which encourages consumers to seek out the product from retailers.

Which of the Following Is an Example of Using a Pull