As Riley Jones,manager of Dillards,hands out customer questionnaires to get a better idea of customers' needs as well as their concerns,she is exercising which facet of total quality management (TQM)?
A) Employee participation in improving the quality of work
B) Customer satisfaction
C) Strengthening relationships with suppliers who are also customers
D) Continuous quality improvement
E) Strong leadership skills

Question

Quizplus · Accepted Answer

Riley Jones is exercising the facet of customer satisfaction by handing out customer questionnaires to get a better idea of customers' needs and concerns. This is a key aspect of TQM as satisfying the customer is the ultimate goal of any business.

As Riley Jones,manager of Dillards,hands Out Customer Questionnaires to Get