Zach notices that sales of the company's best products are declining.He gathers together his sales staff to generate solutions to the decline in sales.He encourages all the participants to generate as many new ideas as possible and forbids anyone from criticizing or ridiculing the ideas of others.Zach is using
A) Blast! Then Refine.
B) trial and error.
C) generation.
D) group think.
E) brainstorming.

Question

Quizplus · Accepted Answer

Zach is using the brainstorming technique, where he is encouraging all the participants to generate as many new ideas as possible without any criticism or ridicule. This is the main characteristic of brainstorming, where the objective is to generate as many ideas as possible without any judgment or evaluation. Therefore, option E is the correct choice.

Zach Notices That Sales of the Company's Best Products Are