Which of the following will most likely result in a well-designed product that is also economical?
A) Allowing top management to create the design for the new product.
B) Using a cross-functional team in the development process.
C) Using a skunkworks toward the end of the development process.
D) Assigning the task of designing the product solely to marketers.

Question

Quizplus · Accepted Answer

A well-designed product can please customers without necessarily costing more to make. This is especially likely to happen when the organization uses cross-functional teams to develop its products. If employees from engineering, marketing, and manufacturing work together on what the product will look like and how it will operate, they are more likely to create a design that is easy and economical to make as well as use.

Which of the Following Will Most Likely Result in a Well-Designed