Which of the following statements about the importance of time to market is true?
A) A short time to market can create a competitive advantage.
B) A centralized work schedule is important for achieving a successful time to market.
C) Currently, companies are placing less emphasis on shortening their products' time to market.
D) Time to market is defined as the elapsed time between test marketing and commercialization.

Question

Which of the following statements about the importance of time to market is true? 
A) A short time to market can create a competitive advantage.
B) A centralized work schedule is important for achieving a successful time to market.
C) Currently, companies are placing less emphasis on shortening their products' time to market.
D) Time to market is defined as the elapsed time between test marketing and commercialization.

Quizplus · Accepted Answer

Time to market can be defined as the elapsed time between product definition and product availability. It has been well documented that companies that are first in bringing their products to market enjoy a competitive advantage both in terms of profits and market share. Over the course of the last five years, companies have placed an increasing emphasis on shortening their products' time to market.

Which of the Following Statements About the Importance of Time