Which of the following statements is true with regard to a positioning map?
A) It is a mathematical estimate of the rate at which new products will have to be developed to maintain control over the market share.
B) It is a written document outlining the marketing research study that was undertaken before the launch of a new product.
C) It is a type of documentation used by the U.S. Department of Commerce to create a geodemographic model of the nation.
D) It is a visual description of customers' perceptions of competitive products, brands, or models.

Question

Which of the following statements is true with regard to a positioning map? 
A) It is a mathematical estimate of the rate at which new products will have to be developed to maintain control over the market share.
B) It is a written document outlining the marketing research study that was undertaken before the launch of a new product.
C) It is a type of documentation used by the U.S. Department of Commerce to create a geodemographic model of the nation.
D) It is a visual description of customers' perceptions of competitive products, brands, or models.

Quizplus · Accepted Answer

One way to investigate how to position a product is by using a positioning map, which is a visual depiction of customer perceptions of competitive products, brands or models. It is constructed by surveying customers about various product attributes and developing dimensions and a graph indicating the relative position of competitors.

Which of the Following Statements Is True with Regard to a Positioning