EasyClean vacuum cleaners used the slogan: "Anything else is a compromise." The manufacturer of EasyClean vacuum cleaners uses positioning:
A) based on superiority to competitive products.
B) in terms of use or application.
C) in terms of particular types of product users.
D) relative to a product class.

Question

EasyClean vacuum cleaners used the slogan: "Anything else is a compromise." The manufacturer of EasyClean vacuum cleaners uses positioning: 
A) based on superiority to competitive products.
B) in terms of use or application.
C) in terms of particular types of product users.
D) relative to a product class.

Quizplus · Accepted Answer

Product positioning involves positioning the product favorably in the minds of customers relative to competitive products. Products can be positioned by focusing on their superiority to competitive products based on one or more attributes.

EasyClean Vacuum Cleaners Used the Slogan: "Anything Else Is a Compromise