What is the function of the Nielsen PRIZM?
A) It is a system that provides studies enabling clients to understand and improve the position of their technology, brands, products, media, or channels.
B) It is a form of psychographic segmentation that classifies consumers according to their lifestyles and predicted behavior.
C) It is a form of geodemographic segmentation that classifies every U.S. neighborhood into one of 14 groups.
D) It is a type of mass marketing strategy based on the benefits that consumers want from the products they purchase.

Question

What is the function of the Nielsen PRIZM? 
A) It is a system that provides studies enabling clients to understand and improve the position of their technology, brands, products, media, or channels.
B) It is a form of psychographic segmentation that classifies consumers according to their lifestyles and predicted behavior.
C) It is a form of geodemographic segmentation that classifies every U.S. neighborhood into one of 14 groups.
D) It is a type of mass marketing strategy based on the benefits that consumers want from the products they purchase.

Quizplus · Accepted Answer

One geodemographic system, is called Nielsen PRIZM, which stands for consumers "Potential Ranking Index of ZIP Markets." The system classifies every U.S. neighborhood into one of 14 groups.

What Is the Function of the Nielsen PRIZM