Qualitative research typically involves _____.
A) conducting face-to-face interviews
B) developing equations to model relationships among variables through econometric and statistical techniques
C) manipulating one variable and examining its impact on other variables
D) using secondary data such as scanner data collected and stored in computer files

Question

Qualitative research typically involves _____. 
A) conducting face-to-face interviews
B) developing equations to model relationships among variables through econometric and statistical techniques
C) manipulating one variable and examining its impact on other variables
D) using secondary data such as scanner data collected and stored in computer files

Quizplus · Accepted Answer

Qualitative research typically involves face-to-face interviews with respondents designed to develop a better understanding of what they think and feel concerning a research topic, such as a brand name, a product, a package or an advertisement.

Qualitative Research Typically Involves _____