Isabel is planning to open an art gallery in Spain which will feature the artwork of young Hispanic artists.However,she is unsure if the new business would succeed.To make a clear decision,she collects data from the Statistical Office of the country which shows that 70 percent of the community in the country is Hispanic.Which of the following types of data does she use to aid her in decision making in this scenario?
A) Primary data
B) Secondary data
C) Combination of primary and secondary data
D) Raw data

Question

Isabel is planning to open an art gallery in Spain which will feature the artwork of young Hispanic artists.However,she is unsure if the new business would succeed.To make a clear decision,she collects data from the Statistical Office of the country which shows that 70 percent of the community in the country is Hispanic.Which of the following types of data does she use to aid her in decision making in this scenario? 
A) Primary data
B) Secondary data
C) Combination of primary and secondary data 
D) Raw data

Quizplus · Accepted Answer

Secondary data are those that have previously been collected for other purposes but can be used for the problem at hand. There are many sources of secondary data useful for marketing research. Government sources, such as the Statistical Abstracts of the United States or the Survey of Current Business, can provide insights into the economy and industries within it.

Isabel Is Planning to Open an Art Gallery in Spain