A distribution strategy under which a company sells through as many outlets as possible,so that the consumers encounter the product virtually everywhere they go: supermarkets,drug stores,gas stations,and the like is called ________.
A) intensive channel
B) exclusive channel
C) zero-level channel
D) two-level channel

Question

Quizplus · Accepted Answer

The given definition is describing an intensive channel distribution strategy. This strategy aims to make the product easily available and accessible to the consumers by distributing it through as many outlets as possible. Therefore, option A is the best choice. Option B, exclusive channel, involves selling the product through a limited number of outlets or only one outlet. Option C, zero-level channel, involves direct selling of the product to the consumers without the involvement of any intermediaries. Option D, two-level channel, involves selling the product through two intermediaries such as a wholesaler and a retailer. None of these options fit the given definition.

A Distribution Strategy Under Which a Company Sells Through as Many