Which of these methods extends the same home-market product and marketing promotion into target markets?
A) Product/communications extension
B) Product extension, communication adaptation
C) Product adaptation, communication extension
D) Product/communication adaptation

Question

Quizplus · Accepted Answer

Product/communications extension involves extending the same product and marketing promotion from the home market into the target markets. This method assumes that the company's product and promotion strategies can be effective in the new markets without any significant changes. Therefore, this option is the best choice if the company wants to maintain consistency in its product offering and marketing communication across the different markets.

Which of These Methods Extends the Same Home-Market Product and Marketing