Which of the following is NOT true?
A) To cut costs, most companies standardize all aspects of their international promotions.
B) Firms that standardize advertising usually control campaigns from the home office.
C) Companies that advertise in multiple markets must determine which parts of the advertising campaigns can be standardized across markets and which parts cannot.
D) All of the above.

Question

Quizplus · Accepted Answer

Cutting costs by standardizing all aspects of international promotions is not always the best approach as it may not be culturally or linguistically appropriate in certain markets. Therefore, companies need to adapt their promotions to fit the local language and culture.

Which of the Following Is NOT True