When a producer wants its product to be made available through as many distribution outlets as possible, it prefers to use an intensive channel.

Question

Quizplus · Accepted Answer

This statement is true. An intensive distribution strategy seeks to make the product available through as many distribution channels as possible, including wholesalers, retailers, and online marketplaces, in order to maximize the product's exposure and reach as many potential customers as possible.

When a Producer Wants Its Product to Be Made Available