The dual extension method extends the same home-market product and marketing promotion into target markets.
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Q38: A company might change its marketing communications
Q39: Efforts by a company to reach distribution
Q40: Distribution is the process of sending promotional
Q41: A company following a differentiation strategy usually
Q43: Anything that disrupts the audience's ability to
Q44: Marketing communication is typically a one-way process
Q45: Language barriers between the company and potential
Q46: Under the product extension and communication adaptation
Q47: When a producer wants its product to
Q59: A pull strategy is most appropriate when
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