According to Porter,the generic competitive strategy that reflects the ability to provide unique and superior value to the buyer in terms of product quality,special features,or after-sale service is called
A) competitive scope.
B) differentiation.
C) focus.
D) diversification.
E) cost leadership.

Question

Quizplus · Accepted Answer

The strategy that focuses on providing unique and superior value to the buyer through product quality, special features, or after-sale service is called differentiation. This strategy aims to set a company's product or service apart from its competitors in the marketplace, which can lead to a competitive advantage and higher profits. This is one of the three generic competitive strategies identified by Porter, the other two being cost leadership and focus.

According to Porter,the Generic Competitive Strategy That Reflects the Ability