Question 1

Ellen was asked to fill in a questionnaire. She described herself as having the most "modern" sex-role attitudes,as more likely to engage in exercise,and as consuming more alcohol than people in other age groups. Which of the family life cycle categories would Ellen best fit?
A) young bachelors and newlyweds
B) full nest I
C) full nest II
D) empty nest

Accepted Answer

Ellen's description of herself suggests she aligns with characteristics often associated with younger, possibly unmarried or newly married individuals without children, which is best represented by the "young bachelors and newlyweds" category. This group is more likely to have modern sex-role attitudes, engage in exercise, and consume more alcohol compared to those in other family life cycle stages, who may have more responsibilities and less free time.

Question 2

Harry's Health Foods in Montreal markets juices,yogurt,and fruit. Their best target market would most likely be:
A) adolescents.
B) young professionals with no children.
C) young females.
D) families with young children.

Accepted Answer

Families with young children are the best target market for Harry's Health Foods as they are likely to prioritize healthy options for their children and the products offered (juices, yogurt, and fruit) are appealing to both children and adults. Adolescents and young professionals may not prioritize health as much, and young females may have more specific dietary preferences or restrictions.

Question 3

________ is the classification scheme that segments consumers in terms of changes in income and family composition and changes in demands placed on income.
A) Full nest II
B) Empty nest
C) Delayed full nest
D) Family life cycle

Accepted Answer

Family life cycle segmentation is the classification scheme that segments consumers in terms of changes in income and family composition and changes in demands placed on income. Full nest II, empty nest, and delayed full nest are specific stages within the family life cycle segmentation.

Question 4

Yoandra is one of those people who have to look after their children but also have an aging parent to support. Such people are often called the:
A) boomerang group.
B) latchkey generation.
C) sandwich generation.
D) kaboose cohort.

Accepted Answer

The term "sandwich generation" refers to individuals who are squeezed between caring for their own children and their aging parents or other older relatives, similar to how a sandwich has two layers with something in the middle. The other options are not relevant to the scenario described in the question.

Question 5

How does Statistics Canada define a census family?

Accepted Answer

The answer of How does Statistics Canada define a census...

Question 6

What does the family life cycle (FLC)concept intend to do?
A) stabilize family fertility rates
B) combine trends in income and family type with demands on income
C) compare how we live now compared to the past
D) combine trends in family size with spending patterns

Accepted Answer

The family life cycle (FLC) concept intends to combine trends in income and family type with demands on income, which means it helps to understand how family income evolves over time based on changes in family structure and the corresponding financial responsibilities that come with each stage of the FLC. It is a tool used by marketers, social scientists, and policymakers to understand how families’ needs, expenses, and consumer behavior change as they progress through different stages of life. The FLC does not focus on stabilizing family fertility rates, comparing how we live now compared to the past, or combining trends in family size with spending patterns.

Question 7

The family life cycle combines trends in income and family composition with the changes these demands place upon this income.

Accepted Answer

The family life cycle includes both changes in family composition and income, and how these changes impact each other.

Question 8

Who are boomerang kids?

Accepted Answer

The answer of Who are boomerang kids?...

Question 9

Debra has a good job in a growing company,but has returned to live at home with her parents. What effect will this typically have on her spending behaviour?
A) She is likely to invest a lot of her income.
B) She will allot most of her income to the family purse.
C) She will spend cautiously under her parents influence.
D) She will allot a high amount of her income to entertainment.

Accepted Answer

The answer of Debra has a good job in a...

Question 10

Edith takes care of her elderly mother and her 28-year-old son lives at home with her. She would be labelled a member of the sandwich generation.

Accepted Answer

The sandwich generation refers to individuals who are caring for both their children and aging parents at the same time. In this case, Edith is taking care of her elderly mother and her adult son is also living at home with her, making her a member of the sandwich generation.

Question 11

How has the total fertility rate changed over the last century according to Statistics Canada? What impact does this have for marketers?

Accepted Answer

The answer of How has the total fertility rate changed...

Question 12

The total fertility rate is the average number of children that would be born per woman if all women lived to the end of their childbearing years and bore children according to a given fertility rate at each age.

Accepted Answer

The definition provided accurately describes the total fertility rate.

Question 13

Gourmet Foods Inc. specializes in luxury items such as high-end appetizers and sweets. Their best target would most likely be:
A) young marrieds.
B) middle-aged consumers.
C) single professionals.
D) older consumers.

Accepted Answer

The answer of Gourmet Foods Inc. specializes in luxury items...

Question 14

Margorie takes care of her aging mother and her grown son lives at home with her. How would you characterize her?

Accepted Answer

The answer of Margorie takes care of her aging mother...

Question 15

Freddie,who is 32 years old,had been working in Kanata for many years. Like many other techies,he has just been laid off and has returned to his parents' home in BC. He can be termed:
A) techie return.
B) sandwich generation.
C) boomerang kid.
D) rebound kid.

Accepted Answer

Freddie can be termed a "boomerang kid," which refers to young adults who have moved back to their parents' homes after living independently for a period of time. This term is often used to describe individuals who have finished college or lost their job and have returned home temporarily to save money, regroup, or figure out their next steps.

Question 16

A census family is defined as any household of individuals living together.

Accepted Answer

A census family is specifically defined as a group of two or more persons living together who are related by blood, marriage, common-law partnership, or adoption.

Question 17

The family life cycle concept is particularly useful to marketers because:
A) it helps to re-affirm traditional family values.
B) the focus on long-term changes in family priorities helps to predict demand for specific product categories over time.
C) marketers too often overlook families in favour of younger individual consumers.
D) it recognizes the increasing number of women in the work force.

Accepted Answer

The family life cycle concept focuses on changes in family priorities and activities over time, which can help marketers predict demand for specific product categories. This can be especially useful for long-term planning and product development.

Question 18

The ________ is the average number of children that would be born per woman if all women lived to the end of their childbearing years and bore children according to a given fertility rate at each age.
A) life cycle rate
B) total fertility rate
C) net birth rate
D) population rate

Accepted Answer

Total fertility rate is the average number of children a woman would have in her lifetime if she gave birth at the current rate for her age group.

Question 19

Anabelle is 29 and she returned back home to live with her parents. She would be labelled a member of the sandwich generation.

Accepted Answer

The sandwich generation refers to adults who are simultaneously caring for their aging parents and their own young children, while Anabelle is only living with her parents.

Question 20

John is 28 and still lives at home. Which best describes his situation?
A) He is one of the 20% of young unmarried Canadian males who live at home.
B) He is one of the almost 50% of young unmarried Canadian males who live at home.
C) He is one of the 50% of young unmarried Canadians who live at home.
D) He is one of the almost 60% of young unmarried Canadians who have returned to live at home after a failed relationship.

Accepted Answer

According to Statistics Canada, almost 50% of young unmarried Canadian males live at home.

Quiz 12: Income, Social Class, and Family Structure

Ellen was asked to fill in a questionnaire. She described herself as having the most "modern" sex-role attitudes,as more likely to engage in exercise,and as consuming more alcohol than people in other age groups. Which of the family life cycle categories would Ellen best fit?

Harry's Health Foods in Montreal markets juices,yogurt,and fruit. Their best target market would most likely be:

________ is the classification scheme that segments consumers in terms of changes in income and family composition and changes in demands placed on income.

Yoandra is one of those people who have to look after their children but also have an aging parent to support. Such people are often called the:

How does Statistics Canada define a census family?

What does the family life cycle (FLC) concept intend to do?

The family life cycle combines trends in income and family composition with the changes these demands place upon this income.

Who are boomerang kids?

Debra has a good job in a growing company,but has returned to live at home with her parents. What effect will this typically have on her spending behaviour?

Edith takes care of her elderly mother and her 28-year-old son lives at home with her. She would be labelled a member of the sandwich generation.

How has the total fertility rate changed over the last century according to Statistics Canada? What impact does this have for marketers?

The total fertility rate is the average number of children that would be born per woman if all women lived to the end of their childbearing years and bore children according to a given fertility rate at each age.

Gourmet Foods Inc. specializes in luxury items such as high-end appetizers and sweets. Their best target would most likely be:

Margorie takes care of her aging mother and her grown son lives at home with her. How would you characterize her?

Freddie,who is 32 years old,had been working in Kanata for many years. Like many other techies,he has just been laid off and has returned to his parents' home in BC. He can be termed:

A census family is defined as any household of individuals living together.

The family life cycle concept is particularly useful to marketers because:

The ________ is the average number of children that would be born per woman if all women lived to the end of their childbearing years and bore children according to a given fertility rate at each age.

Anabelle is 29 and she returned back home to live with her parents. She would be labelled a member of the sandwich generation.

John is 28 and still lives at home. Which best describes his situation?