Daniel is going through the checkouts at his local Maritime area Sobeys grocery store when he notices a new flavour of Trident gum and added it to his items. This gum is an example of a(n):
A) convenience item.
B) routine purchase.
C) loss leader.
D) impulse item.

Question

Quizplus · Accepted Answer

The new flavour of Trident gum that Daniel noticed and added to his items is likely an impulse item. Impulse items are products that shoppers purchase without planning to buy them and often placed near the checkout to encourage last-minute purchases.

Daniel Is Going Through the Checkouts at His Local Maritime