The conjunctive rule. A brand is chosen if it meets all the cut-offs,while failure to meet any one cut-off means rejection. If none of the brands meets all the cut-offs,the choice may be delayed,the decision rule may be changed,or the cut-offs themselves may be modified. Note that this rule rates negative data more heavily.

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The Answer of The conjunctive rule. A brand is chosen if it meets all the cut-offs,while failure to meet any one cut-off means rejection. If none of the brands meets all the cut-offs,the choice may be delayed,the decision rule may be changed,or the cut-offs themselves may be modified. Note that this rule rates negative data more heavily.

The Conjunctive Rule