Which kind of decision rule is being used by a consumer who says that good performance on one or more attributes cannot "make up for" poor performance on other product attributes?
A) non-compensatory rule
B) compensatory rule
C) average mean rule
D) simple additive rule

Question

Quizplus · Accepted Answer

A non-compensatory rule is used when a consumer decides that poor performance in one attribute cannot be compensated for by good performance in another attribute.

Which Kind of Decision Rule Is Being Used by a Consumer