Question 1

In a survey designed to measure people's willingness to pay for fair-trade coffee,researchers found that most coffee drinkers were willing to pay an average price premium of:
A) 10 percent.
B) 20 percent.
C) 30 percent.
D) 40 percent.

Accepted Answer

Research on consumer behavior towards fair-trade coffee often shows that a significant portion of coffee drinkers are willing to pay a premium for fair-trade products, with studies commonly finding an average willingness to pay an extra 10 percent. This reflects a moderate level of consumer commitment to ethical purchasing practices.

Question 2

What is culture jamming? Give an example.

Accepted Answer

The answer of What is culture jamming? Give an example....

Question 3

Business ethics essentially are rules of conduct that guide actions in the marketplace.

Accepted Answer

Business ethics are principles and values that guide behavior and decision-making in the marketplace, and are meant to promote fairness, honesty, and responsibility in business practices.

Question 4

Of the following pieces of legislation intended to protect the consumer,which was passed first?
A) Textile Labelling Act
B) Food and Drugs Act
C) Motor Vehicle Safety Act
D) Hazardous Products Act
E) National Trademark and True Labelling Act

Accepted Answer

The answer of Of the following pieces of legislation intended...

Question 5

Canada is one of the "cleanest" countries in the world when it comes to issues like bribery or giving "gifts" in exchange for getting business from suppliers.

Accepted Answer

According to the Corruption Perceptions Index 2020 by Transparency International, Canada is ranked 12th among the least corrupt countries in the world. This indicates that Canada has a low incidence of bribery and corruption.

Question 6

Frog Box is a Canadian company that offers consumers reusable moving boxes and donates a percentage of its revenue to frog habitat restoration. Discuss the two main marketing processes that are being used by this company.

Accepted Answer

The answer of Frog Box is a Canadian company that...

Question 7

What is CSR? Give an example.

Accepted Answer

The answer of What is CSR? Give an example....

Question 8

Firms that are interested in voluntarily protecting or enhancing their positive social and environmental impacts are engaged in:
A) relationship marketing.
B) transformative consumer research.
C) green marketing.
D) corporate social responsibility.

Accepted Answer

Corporate social responsibility (CSR) involves the voluntary actions taken by companies to improve their positive social, environmental, and economic impacts on society. It goes beyond traditional business goals of profit maximization and seeks to provide a positive impact on the communities and environments in which companies operate. Green marketing (C) is a subset of CSR that focuses specifically on promoting environmentally friendly products and practices. Relationship marketing (A) involves building long-term relationships with customers to increase customer loyalty and retention. Transformative consumer research (B) is a research approach that seeks to inspire, motivate, and facilitate consumer actions that create meaningful social or environmental change.

Question 9

Distinguish between green marketing and social marketing.

Accepted Answer

The answer of Distinguish between green marketing and social marketing....

Question 10

What is Transformative Consumer Research? Give an example.

Accepted Answer

The answer of What is Transformative Consumer Research? Give an...

Question 11

Ella feels that her little brother has a psychological dependence on playing video games. She feels that he has become obsessed with the games and that playing the games interferes with other aspects of his life. Using terminology from the textbook,how would you characterize his behaviour?

Accepted Answer

The answer of Ella feels that her little brother has...

Question 12

A low tar claim in an advertisement for Brand X cigarettes proved to be misleading. Which Act was violated and in what way?

Accepted Answer

The answer of A low tar claim in an advertisement...

Question 13

To reduce waste associated with their Downy fabric softener,Procter & Gamble introduced refillable containers. This is an example of:
A) green marketing.
B) ethical marketing.
C) culture jamming.
D) anticonsumption.

Accepted Answer

By introducing refillable containers for their product, Procter & Gamble is adopting a strategy of green marketing, which focuses on promoting environmentally friendly products and practices. This move helps to reduce waste and promote sustainability, which aligns with consumer values and expectations.

Question 14

Although research has shown that consumers think better of products made by firms they feel are behaving ethically,many "ethical" companies encounter difficulties selling their products. What is a good a reason for this?
A) Ethical companies do not make good-quality products.
B) Products made by ethical companies are hard to find for consumers.
C) Sometimes consumers' buying behaviour is not consistent with their positive attitudes about ethical products.
D) Consumers lie on surveys about ethical companies to appear like they care.

Accepted Answer

While consumers may have positive attitudes about ethical products, their actual buying behavior may not always align with those attitudes. This can be due to several factors such as perceived higher prices or lack of availability compared to non-ethical products, habits of convenience, or lack of awareness of ethical options. Hence, ethical companies may face difficulties in selling their products despite having positive associations with their brand. Options A, B, and D are not correct as they portray incorrect or unfounded assumptions about ethical products and consumer behavior.

Question 15

Which Act is designed to protect consumers against purchasing food,cosmetics,or drugs that are deceptive or misleading,or that may pose a risk to health?
A) Food and Drugs Act
B) Consumer Packaging and Labelling Act
C) Hazardous Products Act
D) National Trademark and True Labelling Act

Accepted Answer

The Food and Drugs Act is designed to protect consumers against purchasing food, cosmetics, or drugs that are deceptive or misleading, or that may pose a risk to health. This Act regulates the sale, importation, and advertising of such products, and sets out standards for their safety, efficacy, and quality.

Question 16

Many firms choose to protect or enhance the natural environment as they go about their business activities. This is called "corporate giving."

Accepted Answer

The term for firms choosing to protect or enhance the natural environment as part of their business activities is more accurately referred to as "corporate social responsibility" (CSR) or "environmental sustainability," not "corporate giving." Corporate giving typically refers to direct financial contributions to non-profit organizations or causes.

Question 17

Keith went into a store to return a shirt. The owner of the store replied that she needed Keith's address and phone number to refund his money. After providing his information,Keith asked why the information was needed,but the owner of the store would not tell him. The owner's actions are in direct violation of the Competition Act.

Accepted Answer

The owner's actions do not necessarily violate the Competition Act, as the act primarily addresses anti-competitive business practices and does not require businesses to provide explanations for collecting customer information.

Question 18

Jackson,the marketing manager for a large food manufacturing plant,recently met with his boss because he was concerned that his company was violating the Food and Drugs Act of 1953 and the Competition Act of 1986. Based on this information,what was the problem that Jackson was concerned about?
A) The company had not taken any quality-control measures when producing its products.
B) The company was advertising one of its unhealthy products as being healthy.
C) The company would not reveal what information it was collecting from its customers.
D) Its products were unsafe to consume and could cause harm to people.

Accepted Answer

Jackson was concerned that the company was violating the Food and Drugs Act of 1953 and the Competition Act of 1986, which suggest that the company might be advertising one of its unhealthy products as healthy.

Question 19

The fact that bribery in business is acceptable in some countries but not in others demonstrates that:
A) ethics are relative to the situation in which business persons find themselves.
B) cultural jamming has been successfully practised in some countries.
C) ethics are incompatible with social marketing.
D) practices can be unethical without being illegal.

Accepted Answer

The answer of The fact that bribery in business is...

Question 20

If Maple Leaf Foods of Toronto were to donate a certain percentage of its annual profits to adult literacy,they would be engaged in:
A) lifestyle segmentation.
B) irresponsible practices.
C) corporate giving.
D) database marketing.

Accepted Answer

Maple Leaf Foods' donation of a percentage of its profits to adult literacy falls under the category of corporate giving, which refers to a company's charitable donations or philanthropic activities. This is a socially responsible practice that can have a positive impact on the community and help the company build a positive reputation. Options A, B, and D are not relevant to the scenario presented.

Quiz 1: An Introduction to Consumer Behaviour

In a survey designed to measure people's willingness to pay for fair-trade coffee,researchers found that most coffee drinkers were willing to pay an average price premium of:

What is culture jamming? Give an example.

Business ethics essentially are rules of conduct that guide actions in the marketplace.

Of the following pieces of legislation intended to protect the consumer,which was passed first?

Canada is one of the "cleanest" countries in the world when it comes to issues like bribery or giving "gifts" in exchange for getting business from suppliers.

Frog Box is a Canadian company that offers consumers reusable moving boxes and donates a percentage of its revenue to frog habitat restoration. Discuss the two main marketing processes that are being used by this company.

What is CSR? Give an example.

Firms that are interested in voluntarily protecting or enhancing their positive social and environmental impacts are engaged in:

Distinguish between green marketing and social marketing.

What is Transformative Consumer Research? Give an example.

Ella feels that her little brother has a psychological dependence on playing video games. She feels that he has become obsessed with the games and that playing the games interferes with other aspects of his life. Using terminology from the textbook,how would you characterize his behaviour?

A low tar claim in an advertisement for Brand X cigarettes proved to be misleading. Which Act was violated and in what way?

To reduce waste associated with their Downy fabric softener,Procter & Gamble introduced refillable containers. This is an example of:

Although research has shown that consumers think better of products made by firms they feel are behaving ethically,many "ethical" companies encounter difficulties selling their products. What is a good a reason for this?

Which Act is designed to protect consumers against purchasing food,cosmetics,or drugs that are deceptive or misleading,or that may pose a risk to health?

Many firms choose to protect or enhance the natural environment as they go about their business activities. This is called "corporate giving."

Jackson,the marketing manager for a large food manufacturing plant,recently met with his boss because he was concerned that his company was violating the Food and Drugs Act of 1953 and the Competition Act of 1986. Based on this information,what was the problem that Jackson was concerned about?

The fact that bribery in business is acceptable in some countries but not in others demonstrates that:

If Maple Leaf Foods of Toronto were to donate a certain percentage of its annual profits to adult literacy,they would be engaged in: