Charging different prices to different customers when these price differences are not a reflection of cost differences is called price ________.
A) discrimination
B) targeting
C) valuation
D) costing
E) referencing

Question

Quizplus · Accepted Answer

Price discrimination refers to the practice of charging different prices to different customers for the same product or service, even though the costs of providing that product or service are the same for each customer. This practice is often used by businesses to maximize revenue by charging higher prices to customers who are willing to pay more, while still attracting price-sensitive customers with lower prices.

Charging Different Prices to Different Customers When These Price Differences