The only revenue-generating component of the marketing mix is ________.
A) distribution
B) price
C) product
D) promotion
E) perception

Question

Quizplus · Accepted Answer

Price is the only component of the marketing mix that generates revenue. Distribution relates to how the goods reach the consumer, product refers to what is being sold, promotion refers to advertising and publicity activities that attract the consumer's attention, and perception refers to how the consumer views the product. While all components of the marketing mix are important, only the price directly generates revenue.

The Only Revenue-Generating Component of the Marketing Mix Is ________