CRM is a business strategy to segment and manage customers to optimize customer lifetime value (CLV).

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CRM or Customer Relationship Management is a business strategy that involves identifying, segmenting and managing customers to maximize customer lifetime value (CLV). This involves using technology and data analysis to understand customer behaviors, preferences, and needs, and tailoring marketing, sales, and service efforts to build and maintain long-term relationships with them. By optimizing CLV, businesses can increase profitability, reduce churn, and drive growth.

CRM Is a Business Strategy to Segment and Manage Customers