There have been many CRM failures reported in the media.Major issues relating to CRM failures include each of the following except _________.
A)customers rejecting loyalty programs or attempts to build loyalty.
B)underestimating users' resistance to change.
C)making mobile CRM strategy an afterthought.
D)putting the IT department in charge of the CRM project instead of business users.

Question

Quizplus · Accepted Answer

The question asks which option is not a major issue relating to CRM failures. The other options, B, C, and D, are all major issues that have been reported in the media. Option A, customers rejecting loyalty programs, is not necessarily a major issue relating to CRM failures as it is a common challenge that companies face in trying to build and maintain customer loyalty.

There Have Been Many CRM Failures Reported in the Media