By themselves,________ do not measure the financial performance of an ad campaign.But they are useful for evaluating many of the decisions that go into a campaign,such as keyword selection and ad copy.
A)Click through rates
B)Cost of customer acquisition
C)Keyword conversion
D)Return on advertising spend

Question

Quizplus · Accepted Answer

Click through rates are useful for evaluating the effectiveness of certain aspects of an ad campaign, such as keyword selection and ad copy. However, they alone do not measure the financial performance of the campaign.

By Themselves,________ Do Not Measure the Financial Performance of an Ad