Businesses that have become skilled at using SEO and PPC campaigns to drive traffic to their websites will have to go back to the drawing board to figure out how the rise in _____ search using IPA's will affect some fundamental marketing strategies.
A)social
B)voice
C)semantic
D)mobile

Question

Quizplus · Accepted Answer

The rise of IPA's (Intelligent Personal Assistants) such as Siri and Alexa is expected to lead to a significant increase in voice search. As a result, businesses will have to adjust their SEO and PPC strategies to optimize for long-tail, conversational searches rather than traditional keywords. This includes considering the natural language and spoken queries of users, as well as the context and intent behind their searches.

Businesses That Have Become Skilled at Using SEO and PPC