A local dance school wants to create a billboard to try to increase enrollment for its classes, which frequently start during the year. Since learning about advertising in your Business 101 class, you would most likely recommend which of the following for the billboard?
A) Simply writing the name of the dance school and its phone number in black letters on a white billboard
B) Showing a picture of smiling dancers with the name of the dance school and the words "Enroll Today!"
C) Providing a comprehensive list of the various dance classes offered and the names of the dance instructors
D) Showing the schedule for all upcoming classes and the phone number and e- mail address to register
E) Having a picture of a previous dance class in their costumes from last year's recital and no text message

Question

Quizplus · Accepted Answer

Showing a picture of smiling dancers with the name of the dance school and the words "Enroll Today!" would be the most effective in catching the attention of potential students and encouraging them to enroll. It creates a visual association with the joy and positive experience of dancing, while also giving a clear call to action. The other options either lack visual appeal, include too much information, or don't provide enough incentive for people to take action.

A Local Dance School Wants to Create a Billboard to Try