A major problem with direct-mail advertising is
A) the lack of a personal message.
B) the unselective nature of the medium.
C) its inability to reach a specific market.
D) the difficulty of checking the effectiveness of the mailing.
E) inaccurate mailing addresses that send the advertisements to the wrong consumers.

Question

Quizplus · Accepted Answer

Inaccurate mailing addresses can lead to advertisements being sent to the wrong consumers, which is a significant issue in direct-mail advertising.

A Major Problem with Direct-Mail Advertising Is